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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY.

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Association Brain Food Weekly: 8.20.21

Reid All About it

Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Melissa Jones Clark, Director, National Accounts & Brand Experience, Meeting Tomorrow. Yet, not all measurement strategies are created equal. Effectively gathering and using insights requires matching your strategy to your bottom line and SMART business goals.

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