Marketing Member Engagement Member Research Recruitment 
Fonteva
FEBRUARY 9, 2021
These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. However, as time goes on, the same old engagement tactics won’t hold out. Members should be able to self-edit their profiles to avoid inaccuracies.
Associations Now
AUGUST 28, 2023
Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.
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