Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? When testing new benefits, do you ask for member feedback?

Member Engagement Is Not Convenient for Us

Smooth The Path

In this way, the food analogy is a lot like member engagement work. The friction arises because, in general, the more inconvenient member engagement practices are for us, the more our members love them. Building member engagement is inconvenient.

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The New Member Engagement Rule of Three

GrowthZone

There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 emails to engage some new members.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. Deeply understanding members is at the root of it all. Related: Member Engagement Research.

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Quantitative Points to the Starting Line, Qualitative Illuminates the Path

Smooth The Path

Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge.

Our Members are Self-Centered

Smooth The Path

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this?

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. My first-year member experience lines up with many other new member’s experiences according to member research.

When Decisions Get Made

Eric Lanke

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. One of the reasons this hit home for me is that I was recently the member in exactly this situation.

Is it Day 1 or Day 2 for Associations?

Smooth The Path

True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. Not board members but regular members who are highly engaged.

Is it Time to Refresh Your Value Proposition?

GrowthZone

Melynn Sight details how to evaluate your organization’s value proposition message for members. Member needs and your organization’s strengths can change over time. Test your message externally with member research (via a survey or focus groups): Have trends shifted?

Association Brain Food Weekly: 5.3.19

Reid All About it

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Leverage Data to Drive Member Engagement.

Tucson 292

Report: Many Associations Saw Membership Jump in 2013

Associations Now

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. Listen to your members.

AMS Platforms: A Comprehensive Guide for Associations

Fonteva

Without the right capabilities in your association management software , it can be very difficult for your team members to navigate your association’s wealth of data in order to make the best possible strategic decisions. 360-view of member engagement.