Marketing Member Insights Recruiting Software 
Higher Logic
NOVEMBER 1, 2018
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. Pro tip: Determine what your logic should look like at the beginning, clone it, and then change the filters on your software to see different views. Be Consistent.
Reid All About it
JUNE 11, 2021
If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?
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Reid All About it
APRIL 16, 2021
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic.
Reid All About it
FEBRUARY 18, 2022
Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.
Reid All About it
FEBRUARY 11, 2022
Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? “It” AMS/CRM software selection. Fri 2/11 at 12 p.m.
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