Protech
APRIL 12, 2023
To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.
Higher Logic
NOVEMBER 1, 2018
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. Pro tip: Determine what your logic should look like at the beginning, clone it, and then change the filters on your software to see different views. Be Consistent.
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Nimble AMS
MAY 30, 2023
When you’re in the market for new association management software (AMS), it’s vital to do your research. Software needs to be upgraded regularly to ensure you ’ re using the latest features and functionality. How many versions of the software is your company currently supporting? Better support and quicker fixes.
Reid All About it
JUNE 11, 2021
If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?
Reid All About it
MAY 14, 2021
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.
Reid All About it
MARCH 22, 2019
They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Laurent, Director of Marketing at BizIQ.
Reid All About it
APRIL 16, 2021
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic.
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