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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. The data may help you get a better feel for where to allocate your marketing budget. Event Marketer breaks down five strategies for how to bring the technology to your conference.

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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. ” “Member-keep-a-member” is the new “member-get-a-member.”