Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tech Tools to Make You Immediately More Productive. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.
Smooth The Path
JUNE 4, 2017
We pick the right tool for the job. But choosing the right tool becomes harder with intellectual jobs. Improve new member retention. Grow member engagement. Attract more members. Extend member value. These are some of the goals we have but, what tool do we start with? Increase non-dues revenue.
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Associations Now
AUGUST 9, 2019
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne.
Fonteva
FEBRUARY 9, 2021
Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. For associations, membership management tools will be your best bet. Email marketing and communication.
GrowthZone
JUNE 28, 2017
GrowthZone AMS offers a comprehensive suite of productivity tools. Member needs and your organization’s strengths can change over time. Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed?
Associations Now
AUGUST 27, 2018
Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. The data may help you get a better feel for where to allocate your marketing budget. Event Marketer breaks down five strategies for how to bring the technology to your conference.
Reid All About it
JULY 9, 2021
The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. The panel will discuss societal observations, new engagement tools and tactics, updated association business models, and how data can help us make sense of this all.
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