Smooth The Path
JUNE 4, 2017
We pick the right tool for the job. But choosing the right tool becomes harder with intellectual jobs. Improve new member retention. Grow member engagement. Attract more members. Extend member value. These are some of the goals we have but, what tool do we start with? Increase non-dues revenue.
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tech Tools to Make You Immediately More Productive. These tools are powerful ways to share the difference you’re making in the world. Host: Association Data Analytics Brown Bag (virtual).
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Optimist Consulting
JANUARY 27, 2016
When I work with clients I have found it useful to map out these touch points across the member journey. The map is a good tool for reviewing your member experience. What is the member experience of that touchpoint? You can review the touchpoint as a member – what does it look and feel like? Using the map.
Fonteva
FEBRUARY 9, 2021
Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. For associations, membership management tools will be your best bet. We touch more on this in the next section.
Portage Group
AUGUST 8, 2012
It never ceases to amaze me how easily association executives and boards dismiss the need for conducting member research, confident that they have an accurate finger on the pulse of their key stakeholders. Perhaps you make it a habit to pick up the phone or drop in on members periodically to talk to them one-on-one.
Associations Now
AUGUST 9, 2019
In your social media analytics tool, you can overlay it with your mentions and social shares to shed some light on how your customers are sharing.”. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. — Keith R.
Associations Now
AUGUST 27, 2018
Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. It’s no secret that social media is a key marketing tool. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement.
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