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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tech Tools to Make You Immediately More Productive. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Tue 5/7 at 1 p.m.

Tucson 262
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Association Brain Food Weekly: 7.9.21

Reid All About it

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Are your technology capabilities aligned with your mission? A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Fri 7/9 at 12 p.m.

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Is it Time to Refresh Your Value Proposition?

GrowthZone

GrowthZone AMS offers a comprehensive suite of productivity tools. Member needs and your organization’s strengths can change over time. Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed?

Survey 60
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Daily Buzz: Google Analytics Spreads to Images

Associations Now

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. The data may help you get a better feel for where to allocate your marketing budget. Event Marketer breaks down five strategies for how to bring the technology to your conference.

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20 Reasons Your Association Should Stop Ignoring Web Video

Association 20/20

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40
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21 Reasons Web Video is the Key to Your Association’s Future

Association 20/20

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40
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21 Reasons Your Association Should Stop Ignoring Web Video

Association 20/20

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40