Marketing Member Research Team Tips 
Smooth The Path
JANUARY 28, 2020
Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.
Fonteva
FEBRUARY 9, 2021
As we begin this new year, refreshing and revitalizing your member engagement strategies might be just what you need to ensure success for 2021. With most large in-person gatherings and face-to-face meetings on pause, it’s the perfect time to take advantage of digital tools and online platforms for member engagement. Conclusion.
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Reid All About it
JULY 9, 2021
The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Hear helpful tips and tricks on how you can reach new audiences through virtual events. It’s the underlying principle of Inbound Marketing. Subscribe to Blog via Email.
Associations Now
AUGUST 9, 2019
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. Confused about marketing segmentation? Also: ideas for a website relaunch. — Keith R.
Associations Now
FEBRUARY 3, 2016
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Make membership-metric tracking a team effort. Yes, rates, plural.
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