Smooth The Path
JANUARY 28, 2020
Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.
Fonteva
FEBRUARY 9, 2021
As we begin this new year, refreshing and revitalizing your member engagement strategies might be just what you need to ensure success for 2021. With most large in-person gatherings and face-to-face meetings on pause, it’s the perfect time to take advantage of digital tools and online platforms for member engagement.
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Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Tips to Extend Your Event’s Reach and Revenue. 1 CAE credit.
Reid All About it
JULY 9, 2021
The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Hear helpful tips and tricks on how you can reach new audiences through virtual events. It’s the underlying principle of Inbound Marketing. Subscribe to Blog via Email.
Associations Now
AUGUST 9, 2019
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne.
Associations Now
MARCH 19, 2019
Keep your nonprofit tax compliant with these three tips from the Wild Apricot blog. It doesn’t come without risks , says member researcher Amanda Kaiser. As the second-most visited website, YouTube holds a lot of marketing power. Other Links of Note. Considering a free membership model?
Smooth The Path
JANUARY 24, 2016
Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.
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