Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
AA: Ho w does rebranding rejuvenate your membership marketing? AA: Ho w does it help your association recruit and retain more members? North was a big question since we represent Minnesota, North Dakota and South Dakota. There was confusion as to our offerings and benefits. It’s about leadership, authenticity and principles.
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