Marketing, Minnesota, South Dakota and Strategy

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

JULY 26, 2016

AA: Ho w does rebranding rejuvenate your membership marketing? With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. There was confusion as to our offerings and benefits.

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Advocacy Do’s and Don’ts

Association Adviser

JULY 15, 2014

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits.

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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Advocacy Do’s and Don’ts

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