Record-breaking donations on Give to the Max Day in Minnesota

Beth Kanter

1. Hi Dana, congrats on another successful Giving Day in Minnesota. A really unique partnership with Metro Transit, which is Minnesota’s transportation resource offering a network of buses, light rail and commuter trains, allowed us to plug into their engaged audience of commuters. Tell us about your overall marketing strategy/campaign. PadillaCRT has led our earned media strategies since we launched GiveMN in 2009.

6 Articles for Associations and Millennials

SCD Group

In fact, in the vast majority (75%) of the 250 questions CBRE’s Workplace Strategy team posed to more than 5,500 U.S.-based The case for taking millennials seriously By Selena Simmons-Duffin via Minnesota NPR Millennials have already shaped your life. source) Texas Beef Council Aims for Millennials By Ernie Smith via AssociationsNow Old strategies such as the iconic “Beef. Millennials Will Become The Majority In The Workforce In 2015. Is Your Company Ready?


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Steal This Idea!

Spark Consulting

CFA Society Minnesota (attracting Millennials). Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link]. Feature Story fundraising marketing membership whitepaper young professionals Beth Kanter John Haydon Shonali Burke Sohini BaligaIf there’s one thing I’ve learned in the past 20 years, it’s that associations don’t always have all the answers.

See a Chapter Bright Spot? Propagate It!

Mariner Management

The Community Associations Institute (CAI) Minnesota chapter is one such group and the result was high fives from sponsors (they retained nearly all!) appeared first on Mariner Marketing & Management, LLC

How Can You Manage Negative Facebook Comments?

Associations Now

In a recent analysis published in its scholarly journal Information Systems Research , researchers from the University of Minnesota found that, in an analysis of 12,000 posts from 41 Fortune 500 companies, negative posts outranked positive posts at a ratio of nearly 2 to 1. So what does that mean for your own strategy when managing the social network? A few strategies worth keeping in mind when dealing with social media negativity: Acknowledge there’s an issue—but don’t delete it.

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

We conversed with Angela Kisskeys, marketing & communications manager of the newly christened Associations North, about the motivation behind such a dramatic change for the association, the careful process they followed for rebranding themselves, and the fun association staff had revealing the new name to members and other interested professionals. AA: Ho w does rebranding rejuvenate your membership marketing? Angela Kisskeys, Associations North.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Of the young nonmember audience that we specifically targeted, we converted many prospects both in the pilot and national campaign,” says Vinnie Schneider, a brand manager at Dovetail, a marketing agency that worked alongside AOA. “We

Should Associations Offer Conference Subscription Packages?

Associations Now

For example, the Minnesota Twins are introducing a redesigned Twins Pass program this season to boost declining attendance numbers. We recognize we need to find ways to connect with younger fans, to push our attendance back to a level that’s representative of the market.”. And that didn’t come as a surprise, because rethinking your conference pricing strategy can be scary , and it can come with significant revenue consequences.

Find More Meaning in Your Metrics

Associations Now

Back in July, we took a look at how the “moneyball” strategy in baseball was being felt in ticket offices of Major League Baseball clubs and what associations could learn from it for their own “ticket” (i.e., But I didn’t say much about what “moneyball” means, other than to call it a “data-inclined business strategy.”

Tuesday Buzz: Fighting Fire With Fire

Associations Now

This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look closely at these three issues. According to the behavior-change agency Rescue, the best strategy might be to borrow some of the same ones that the tobacco industry is using. The campaign, which recently finished up in San Francisco and San Diego, is now focused on two Minnesota-based hipster hotbeds: Minneapolis and Duluth.

GiveMN 2012 Giving Day by the Numbers

Beth Kanter

I couldn’t help but wonder what might happen if there was a coordinated series of giving days in local communities that all took place under the back drop of Giving Tuesday’s ability to harness national attention or even world wide attention. The combination of bottom up and top down strategies could be powerful. To get there, we employed a number of strategies, but chief among them was social media.

Monday Buzz: Prince, NABJ, and the Expectation Gap

Associations Now

But what followed was an “unusual night,” in the words of Minnesota Star Tribune music critic Jon Bream. As your association builds out its social strategy, don’t forget about Vine, which has flown under the radar to become one of the most popular and creative platforms around. The National Association of Black Journalists learns a lesson in managing member expectations. Plus: An underrated social video platform gets its due.

Advocacy Do’s and Don’ts

Association Adviser

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits. What are some of the newer tools, techniques and strategies that associations can use to advance their causes with lawmakers and constituents? Hank Berkowitz, Editor-in-Chief.

Content, Millenials, Videos 7 best of the week for associations

SCD Group

HubSpot recently surveyed nearly 3,600 marketing and sales professionals for our annual State of Inbound report (available at link; email required), and asked several questions related to content creation and impact. Then we pivoted the data to see where high performers—that is, marketers who generated greater year-over-year return on their inbound investment—spent their time and resources. A more compelling marketing story? Great marketing strategies?

Video 63

Building a Facebook Presence


Develop a strategy. Just like anything else in your business, having a strategy and measurable goals around your Facebook campaign are imperative. Get market research about a new product/service launch. I love the story of the restaurant in Minnesota that hired a community manager to work part-time to help build an online presence six months before opening. Guest blog by Gini Dietrich of Spin Sucks fame.

Give Local America Disaster Offers Lessons for Next Time

Beth Kanter

The company provides the software for processing the donations, finds national sponsors to help market and promote them, and solicits matching funds to help charities attract donors and raise money. It would be easy for community foundations to back away from giving days in the wake of the Kimbia disaster and similar problems that plagued Minnesota’s popular Give to the Max Day in 2013. Every public event — even virtual ones — should have a strategy for handling glitches.

111 Intriguing Chats for 2011


It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. Marketing.

Part 3 of Life after MLS: Technology Strategic Plans : Off Stage

Off Stage

For those associations with MLS operations, the mission-critical imperative to develop a solid and consistent base of technology strategy is often obscured—our members are up close and outspoken about where our resources belong. In addition, NAR staff member Carolyn Schwaar s overview of “Technology Strategy Plans” will give you a good general knowledge. Association Marketing. Off Stage. 16, 2010 - Part 3 of Life after MLS: Technology Strategic Plans.