Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Off Stage

MAY 17, 2010

The association may produce an online newsletter, and may have a rudimentary Facebook page and web site. In other words, some services may be delivered on line, though often they will be duplicated in print or in person and there may not be a coherent strategy statement regarding the use of technology. Association Marketing.

Virgin Islands 40

Virgin Islands Communications Leadership Tools 40

Off Stage

MAY 6, 2010

Matt: My industry colleague Judith recently posted brilliantly about Associations having an IT strategy outside of MLS ( [link] ). How can the IT strategy support those mission components? 6, 2010 - My New Best Friend: Dialogue with an IT Guy. Provide member services / resources / education.

Cost 40

Cost Resources Industry Survey 40

Association Adviser

MAY 23, 2018

We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. I say (and plead) this, because only one in four associations reported having a department-specific or platform-specific content strategy. Market your communications. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69