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Lunchtime Links: The Limits of Your “Young Professionals” Group
Associations Now
JANUARY 27, 2014
This sort of brand hijacking doesn’t always work, but organizations can certainly gain a lot of free exposure from this approach if it’s done well—as the Greater Omaha Convention and Visitors Bureau did when it riffed on Peyton Manning’s play-calling a couple weeks ago. And they’re starting too late.
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