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7 Takeaways for Associations and Association Executives

SCD Group

Since I had some interest from CPI for a cause marketing project for one of my clients, their demise caught my attention. Here are some excerpts of Kavita Kumar’s story in the St. Louis Post-Dispatch. And, finally, Julia Vitullo-Martin shared this book review in The Wall Street Journal: How to Build a Better City.

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Association Brain Food Weekly: 5.18.18

Reid All About it

explains how to develop, market and roll out a trial program. Harvard Business Review ). The choices of channels and tactics to market your events grows ever more varied and complex, with new options and techniques appearing all the time. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent.