article thumbnail

Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
article thumbnail

Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Mighty Citizen Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen Thu 3/30 at 2 p.m. –

Revenue 227
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 4.14.23

Reid All About it

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Achurch Consulting explains how the CliftonStrengths assessment is a game-changer for teams , especially hybrid and remote teams. CliftonStrengths. More info/register.

article thumbnail

Has the Ice Bucket Challenge Spawned Charity Jacking?

Beth Kanter

In the early days of social fundraising in 2008, Erin Ennis who took a winter dip in Vermont’s Lake Champlain as part of a personal challenge to raise money for Special Olympics Vermont. Personal challenges involving cold water and raising money for a charity have been around for a while. Rice Bucket Challenge.

Vermont 28