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A Member Research Strategy to Consider

Smooth The Path

But qualitative alone, with the small sample size, might make you wonder if the results represent the whole membership or member segment. I find that the big insights in qualitative research do, indeed, get proved out in a quantitative follow-up survey. The New Member Engagement Study is a mixed method study.

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Association Brain Food Weekly: 6.11.21

Reid All About it

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. Make time for microlearning.