Eric Lanke
AUGUST 27, 2018
The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. There was a new organization starting up in one of the spaces my association operates. Instead, renewal notices merely remind them to renew.
Smooth The Path
AUGUST 30, 2016
This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.
SCD Group
MAY 6, 2014
The other day, an association executive called me about coordinating member research needed after a “failed” strategic planning session. He shared the association’s major issue: a board that doesn’t understand the organization and doesn’t seem to be able to look toward the future. “It They don’t open our newsletters.
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