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Social Media Roundup: A Glaring Example of Leadership Disparity

Associations Now

Millennials may see the gender gap closing in the workforce, but could the conference be a sign of a continuing disparity among Fortune 500 leaders? This issue, and more, in today’s Social Media Roundup: Missing in Action. "The People tend to have a poor reaction to the language of press releases.”

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Want more eyeballs on your blog and press release? Want those social media posts to pop? Social Media Marketing 2023: Keep It Real Generally speaking, people do business with people and brands that they like. Shopping is another activity that will continue to grow on social media. Add a video.

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Diamond Producers Association Says “Real is Rare” in New Campaign

Associations Now

As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships. The Diamond Producers Association (DPA) is targeting millennials with its latest campaign , “Real is Rare, Real is a Diamond.” 21st-Century Campaign.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.