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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take advantage of press releases. Increasingly, people are getting their news online. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

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Social Media Roundup: A Glaring Example of Leadership Disparity

Associations Now

This issue, and more, in today’s Social Media Roundup: Missing in Action. "The Specific requests for certain kinds of assistance are more actionable,” Chris Fralic, partner at First Round Capital in New York, writes for Forbes. People tend to have a poor reaction to the language of press releases.”

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

This can be through external backlinks, social media and business directory listings. We advised Vein Specialist Centers (VSC) to use original images, in addition to other tactics, when they needed SEO help to promote their 12 locations in New Jersey and New York.

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Diamond Producers Association Says “Real is Rare” in New Campaign

Associations Now

” The campaign, which is is being led by two videos that will air on television and digital platforms and be shared on social media, was produced by Mother New York and RSA Films. ” Jean-Marc Lieberherr, CEO of DPA, said in a press release. “’Real is Rare.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

‘Real is Rare’ redefines diamonds for the 21st century, giving them new meaning as a symbol to celebrate the real connections we choose to make,” according to a DPA press release.

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Monday Buzz: A Transatlantic Flight to Combat Climate Change

Associations Now

Tomorrow, Finland’s largest airline, Finnair, will power a flight from Helsinki to New York City solely with biofuel , just as the United Nations Climate Summit kicks off. More than 100 world leaders will be in attendance in New York as member countries debate how to combat the looming effects of climate change.

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Lunchtime Links: The Next Generation of Swap Meets

Associations Now

The Peers blog describes PeersSwap as a monthlong “series of member-driven clothing swaps around the world, where friends and neighbors will share clothes they no longer wear, and trade for new ones they’ll enjoy.” The first PeersSwaps were held on February 6— the start of New York City’s Fashion Week.