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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
Her insight into their rebranding research process left us with the strong impression that their new tagline of “moving professionals forward” is much more than a platitude; but a promise to members. A name change was never the plan, but organically in the re-brand process it was revealed this was something to explore.
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