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City-Based Manufacturing Groups Promote Their Economic Might
Associations Now
MAY 4, 2016
This spring, Made in NYC , a trade group of 5,700 small and medium-sized manufacturers based in New York City, launched a marketing campaign to promote the value of those businesses. The campaign involves old-fashioned billboards and subway ads throughout the city as well as targeted social-media ads and gamified promotions online. “We
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