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Association Brain Food Weekly: 8.21.20

Reid All About it

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. Host: ASAE.

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What Should We Make of “Pay What You Want”?

Associations Now

It has positively impacted their experiences with membership, revenue, and giving. Eight years later, The New York Times told the story of PWYW making its way to religious institutions, in an article last week, “ The ‘Pay What You Want’ Experiment at Synagogues.” ” Will New Members Pay More Later?

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