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Build a Marketing Dream Team—Welcome AI

.orgSource

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. I would look for surveys that have been conducted recently and that have a large sample size.

Team 88
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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. And it’s not just the corporate world that’s taking part in the pop-up craze.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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Study: Nonprofits That Follow BBB Standards Raise More Money

Associations Now

Specifically, the research by professor Greg Chen of the City University of New York’s Baruch College looked at charities’ records from the years between 2006 and 2011. recommended as a consideration for charities that seek to increase revenue from donative sources.” percent fundraising increase.

Metro 40
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Wednesday Buzz: Spotlight on Association Media

Associations Now

Here’s just a sample of the goings-on from the three days of the conference: "Redefine failure. revenue or member acceptance)." The popular viral-focused publisher Upworthy is shifting its identity from content curator to original content producer, as Capital New York reporter Nicole Levy writes.

Sample 40
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Does the Banner Ad Still Make Sense in 2016?

Associations Now

But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. That’s the tactic The New York Times is trying out. Above is a sample of a 1×2 ad.). Here’s the scoop. millennials) read text online.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” DuBois added that webinars and virtual events are also a great way for non-members to sample the great programs, content and speakers you have at your live events before committing to attend.