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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). If you’re taking shortcuts due to staffing, technology or financial resources, then don’t pretend what you’re doing is scientific. It’s also a great member benefit and new member recruiting tool.
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