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Lunchtime Links: Using Your Website to Expand Your Mission

Associations Now

Moneyball , based on the Michael Lewis book by the same name, focuses on the efforts of Oakland Athletics General Manager Billy Beane, who, along with his staff, used data and statistics to assemble a winning Major League Baseball roster on a limited budget.

Oakland 40
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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

It’s also a great member benefit and new member recruiting tool. To everyone’s surprise, the team’s data nerds substantially outperformed its old school, tobacco-spewing talent scouts. Be careful what you wish for. “It’s a combination of formal surveys and also reaching out to members and stakeholders to find out what they want.”

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