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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. To everyone’s surprise, the team’s data nerds substantially outperformed its old school, tobacco-spewing talent scouts.
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