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As Coffee Loses Its Punch, Tea Association Steeps In Industry Growth

Associations Now

In a survey from YouGov , 42 percent of respondents ages 18 to 29 said they love their coffee, and another 42 percent in this age bracket said they appreciate their tea. “There were many factors that sort of shifted the culture to be more receptive to tea,” Rahim said to Oakland North. ” A Cultural Shift.

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