YourMembership
JUNE 7, 2017
The year was 2000. Millennials and generation Y just feel they don’t belong. The startup that launched in 1998 had outgrown the garage, relocating to a nondescript building in an office park a couple of miles off the highway. Outside that building, on an asphalt parking lot, yellow police tape marked off an area where.
Socious
OCTOBER 20, 2015
In the grand scheme of the digital age, thank goodness the 90’s and early 2000’s are behind us. Today, your website is your number one marketing asset. Don’t get me wrong, we wouldn’t be where we are today without GeoCities, America Online, and MySpace.
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Potomac Core
JUNE 8, 2016
Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. In other words, it’s all about Strategic Member Engagement.
Reid All About it
SEPTEMBER 18, 2020
The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Member engagement. I especially love the first one because members are craving that—heck, we all are.
Higher Logic
JANUARY 27, 2020
How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.
Socious
DECEMBER 22, 2016
It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. So what does 2017 have in store for those us working in membership and member marketing?
Association Adviser
FEBRUARY 26, 2018
If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. You can continue to offer free print subscriptions for members while making digital versions available to everyone. Measure More.
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