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Need More Non-Dues Revenue?

Association Adviser

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. A new report by Veris Consulting and Brittenford Systems identified five primary growth challenges cited by association CEOs: Rethinking revenue model and income generation. Live Events.

Revenue 60
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Your marketing director didn’t. Let’s start with a bit of background. Carole Baskin did.

Strategy 100
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Association Brain Food Weekly: 7.21.17

Reid All About it

Host: American Marketing Association. I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. Grow Your Event with Digital Marketing That Works.

Las Vegas 231
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Members Hire Industry Advocacy and Promotion

Potomac Core

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Export Development – Expanding access to overseas markets.

Industry 164
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15 Changes in the Learning Business Landscape

Leading Learning

billion in 2006—about a year and a half after YouTube was founded—we all should have known something big was a foot. Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. The Surge of Video.

Course 101
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Is Now the Time for Your Association to Embrace Podcasting?

Associations Now

Now, 40 percent of Americans say they’ve listened to a podcast at some point in their life—the largest reporting number since Edison Research started tracking the statistic in 2006. Part of the problem has been an unclear analytics picture, which has many in the industry keeping a close eye on a recent move by Apple.

Revenue 73
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Compare Association Management Software Platforms

GrowthZone

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Integrated business modules include management of: customers, financial, orders and invoices, marketing, meetings and exhibitions, subscriptions, fund-raising, and system management.