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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. To whom does the content need to be communicated?

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. To whom does the content need to be communicated?

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Higher Logic Acquires Vanilla

AssociationChat

ARLINGTON, Va. , May 4, 2021 /PRNewswire/ — Higher Logic , the industry-leading engagement platform, announced today its acquisition of Vanilla, a Canadian cloud-based community software company. It has since expanded to also serve the corporate B2B market. Higher Logic Acquires Vanilla.

Arlington 105
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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. But its reign is over.” Wait, what?!

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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. More info/register.

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Disruptive Associations

Potomac Core

In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Market Disruption.

eBook 100
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Association Brain Food Weekly: 12.17.21

Reid All About it

This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. I did the assessment back in 2009, but I’m curious to see if I’d take the test differently (more honestly) and if my strengths change as a result. Jim Yu, Content Marketing Institute ).

Proposal 195