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What's Your Non-Profit's Content Marketing Strategy?

Wild Apricot

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Because content marketing works. It is non-interruption marketing. It is non-interruption marketing.

Content 150
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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Association Subculture Salute to the Blogosphere Thankfest 2010

Association Subculture

Wednesday, November 24, 2010. Association Subculture Salute to the Blogosphere Thankfest 2010. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). social media. (3). strategy. (5). ▼ 2010. (24).

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Association Subculture Word for 2010 - Authenticity

Association Subculture

Monday, January 11, 2010. Association Subculture Word for 2010 - Authenticity. And blog about in 2010. Ive been inspired by the idea of picking a word (or series of words) to define actions to focus on in 2010. Lets see what we can do to change that in 2010. marketing and communications. Authenticity.

Committee 100
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Social Media Roundup: Learning From a GSA Leader’s Downfall

Associations Now

Plus: the power of segmenting your communications. Find out about the personal impacts that reach to the very top of the agency in today’s Social Media Roundup: The GSA Scandal, Though One Leader’s Eyes. New Data Reveals How Nonprofits Are Segmenting Their Communications @StevenShattuck [link] via @getswayy.

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Behind China's Great Firewall ? A Social Media Platform Primer.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Behind China’s Great Firewall – A Social Media Platform Primer. Behind China’s Great Firewall – A Social Media Platform Primer. Social Media in China – an opportunity for associations.

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Make Sharing Part of Your Web Strategy

Vanguard Tech

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. However a shift is underway as AddThis’s infographic (below) sums up the state of sharing at the end of 2010.