SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts.

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The Hourglass Blog

JULY 17, 2010

Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of case studies that profile these processes. In the case studies, the objective of innovation was invariably to deliver better products or services to a constituency.

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SCD Group

JUNE 20, 2012

Wednesday, June 20, 2012. As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Repurpose content to market future programs.

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The Hourglass Blog

SEPTEMBER 21, 2010

The first, discussed in Part 1 of this post, is "Does your leadership embrace innovation as one of the strategies necessary to achieve your goals?" Having a leadership culture that embraces innovation is not enough. In the case studies, the objective of innovation was invariably to deliver better products or services to a constituency.

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The Hourglass Blog

DECEMBER 2, 2010

As well as over 200 in-depth case studies, it compiles the ideas of 4,500 or so innovation experts and consultancies. I am very disappointed that HBR is associated with such a blatant marketing scam. Leadership. Leadership Potential of GenX. ► 2012. (1). And Im thinking, fantastic! 2 comments: Ian.

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The Hourglass Blog

JUNE 11, 2010

Heres another post from Harvard Business Reviews series on Imagining the Future of Leadership that caught my attention. Its an interesting case study, and seems to typify the culture of truth Jamie Notter recently wrote about in Associations Now. Labels: GenX Perspectives , Leadership. Leadership. ► 2012. (1).

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The Hourglass Blog

SEPTEMBER 15, 2010

Heres the first: Does your leadership embrace innovation as one of the strategies necessary to achieve your goals? The first and most important piece of the puzzle is the culture of your organization, and your leadership is the key to your culture. Does your leadership embody a true culture of innovation? Leadership.

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Off Stage

JUNE 23, 2012

23, 2012 - Lawsuit. Leadership Thoughts: Crafting the Job Description. Association Marketing. “Lawsuit alleges improper spending by former Realtors* association executive” Not long ago, a few members sued their Realtor association, its board of directors, and its long-time, recently retired executive officer.

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Membership Marketing

FEBRUARY 5, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. From my personal observation, the organizations that I am seeing in the most distress are those that pulled back from marketing this past year.

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Membership Marketing

JUNE 17, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Market Saturation: There is no such thing as perpetual growth. This causes members to start looking for new leadership elsewhere.

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The Hourglass Blog

SEPTEMBER 27, 2010

The first, discussed in Part 1 of this post, is "Does your leadership embrace innovation as one of the strategies necessary to achieve your goals?" As we observed in the for-profit case studies we examined, successful innovation meant, among other things: 1. Leadership. Leadership Potential of GenX. ► 2012.

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The Hourglass Blog

AUGUST 28, 2010

As Ive described before, our overall goal is to define an evidence-based model of innovation for the association community, and weve been analyzing several case studies of innovation in the for-profit community to see if those successful models can be adapted for the association world. Leadership. Leadership Potential of GenX.

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The Hourglass Blog

APRIL 21, 2011

I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector. Leadership. Leadership Potential of GenX. ► 2012. (1). For-Profit vs. Non-Profit. Generation Basics.

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The Hourglass Blog

MAY 26, 2011

In the for-profit case studies our innovation task force studied, those organizations were imbued with a true sense of how the constituents thought—what they wanted, what they didn’t want, and how they would react in predictable and unpredictable circumstances. Leadership. Leadership Potential of GenX.

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The Hourglass Blog

FEBRUARY 20, 2011

As I have summarized here, McAfee describes this in the language of generations, using Millennials as a kind of case study, but I think the dynamic is more universal than that. Leadership. Leadership Potential of GenX. ► 2012. (1). For me, its a simple matter of economics. For-Profit vs. Non-Profit.

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The Hourglass Blog

JULY 29, 2010

It goes a little something like this: + + + + + + + + + + + + Barriers to Innovation in the Association World The principles of innovation described above were derived from case studies of innovation in the for-profit world. Diffuse leadership Innovative organizations have a culture of innovation that is driven from the very top.

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The Hourglass Blog

DECEMBER 8, 2010

But unlike Schrages case study, in which the "stupid" customer over estimates this value, and is therefore willing to pay higher prices for the service, Id say most association members under estimate the cost of association services. Leadership. Leadership Potential of GenX. ► 2012. (1). Generation Basics.

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Membership Marketing

APRIL 6, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, April 6, 2012. at Friday, April 06, 2012. Labels: 2012 Benchmarking Survey. April 7, 2012 5:30 AM.

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Associations Now

DECEMBER 14, 2015

All of which puts new scrutiny on Mayer, who came aboard as a purported turnaround artist in 2012. Armchair quarterbacking any kind of leadership is a tricky, sometimes unfair business. Stay out of crowded markets. If the reason for your existence is done, why hang around?”. Find your reason for existence.

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Membership Marketing

NOVEMBER 8, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom. Market early, market often!

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