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2012 Membership Marketing Benchmarking Report

Wild Apricot

Here's a look at the 2012 Membership Marketing Benchmarking Report from MGI, as well as a reminder about our upcoming Membership Renewal Survey results and "How to" guide on membership renewal.

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9 Strategies for Marketing Membership to Gen Z

Membersuite

Born between 1997 and 2012, they’re the largest generation in the U.S. How to get Gen Z to pay attention to your association Getting the attention of your target Gen Z audience is the first challenge. #1: Market research will tell you what benefits they value—and they may differ from the benefits other generations value.

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How to set up a life coaching business

Disciple Media

How to set up an online life coaching business in 6 simple steps. They need perspective, practical advice and guidance on how to relieve it. Parent coaching: Parents often need someone to help them put things in perspective as well as practical tips on how to stay centred and calm amidst the whirlwind of child-rearing.

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Reads of the Week: October 12, 2012

Reid All About it

Content marketing sounds so smart in theory, but how the heck do you get it done when everyone on staff is already stretched thin. Over at Marketing Sherpa, Courtney Eckerle is ready with more advice, seven steps, in fact, for creating and optimizing content in any size organization. I am such a sucker for serendipity.

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Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. at Friday, May 25, 2012.

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Reads of the Week: August 24, 2012

Reid All About it

Use Your Brain: Why Marketers Must Understand Neuroscience by Mary Beth McEuen and Emily Falk. Marketing never gets boring because it focuses on what makes us tick. Tagged: Facebook , Management , Marketing , Social Networking , Web and Social Media. Davidson and Surman make a call for web literacy in K-12 education. “…if

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Membership Marketing Blog: Participation Grows for the 2012.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Speaking Engagements.