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9 Strategies for Marketing Membership to Gen Z

Membersuite

Born between 1997 and 2012, they’re the largest generation in the U.S. How to get Gen Z to pay attention to your association Getting the attention of your target Gen Z audience is the first challenge. #1: Market research will tell you what benefits they value—and they may differ from the benefits other generations value.

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How Associations Can Connect with Gen Z by Offering What’s Important to Them – Part 1

Membersuite

When Millennials were entering the job market, remember the scare tactics used by keynote speakers? 5 Gen Z Values—and How To Appeal To Them. Generation Z was born between 1997 and 2012, making them about 10 to 25 years old. Experiment with advisory groups where Gen Z and young Millennials work alongside older members.

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Surveys, Flextime, Millennials & Causes: Association Reads of the Week

SCD Group

“Smart companies have learned how to leverage flexible shared-space environments and workforce mobility to create a competitive advantage in their industries and locations,” writes Diane Stegmeier, Founder and President, Stegmeier Consulting Group. Checkout Charity: How Do the Pennies Add Up? Compare that to 76 million Baby Boomers.

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Understanding Generation X: A Guide for Associations

MemberClicks

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way. Not sure how to? Check out our free guide, How to Engage Different Generations at Your Association, below! Who is Gen X?

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An Association Just for Millennials? New Advocacy Group Aims High

Associations Now

An anecdote credited to Simpson and relayed by a Washington Post op-ed writer in 2012 was the impetus for the launch of the first association specifically targeting all young adults. Alan Simpson how to fix what was clearly coming. The group, having yet to put forth a major marketing campaign, is currently in soft-launch mode.

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The Trick to Innovating with Gen Y

YourMembership

How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation.

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The Hourglass Blog: Millennials Are the New Slackers

The Hourglass Blog

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.