Associations Now

OCTOBER 27, 2015

A follow-up to a 2012 study, “A View from Meeting Planners: Winning Strategies in Destination Marketing,” it surveyed 212 meeting professionals to get a glimpse of some of the latest challenges and trends that are affecting the industry.

Survey 40

Survey millennials Newsletter Social Media 40

Association Adviser

MARCH 19, 2013

link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. ASAE 2012 Marketing Membership & Communications Conference. Association Media & Publishing Annual Conference. Does your association have a magazine, newsletter, directory or website in need of revival? May 29-31, 2013.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” The report noted a 15 percent increase in the use of video in email marketing from 2012—60 percent, up from 52 percent last year. Producing video is one thing. Let us know how in the comments.

Video 40

Video Email Marketing Social Media Cost 40

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. 14T5cIp #assnchat. Kent Lewis.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Subculture

APRIL 9, 2012

Monday, April 9, 2012. Here is a link to our BCSI ScoopIt e-newsletter. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. social media. (3). strategy. (5). 1). ▼ 2012. (23). Be a Catalyst for Change - Play April 3 - 5, 2012!

United States 100

United States California Leadership Education 100

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Social Media Price Survey 40

SCD Group

JUNE 20, 2012

Wednesday, June 20, 2012. As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Assess and plan your communications strategy and goals.

Content 40

Content St. Louis Social Media Case Study 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2012. (18).

Social Media 40

Social Media System Price Survey 40

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. The other strategy is to have the senior staff recommend their junior staff as volunteers. You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. How can we help them?

millennials 150

millennials Certificate Project Committee 150

Beth Kanter

JANUARY 30, 2014

Would you stop doing crowd funding, social media infused fundraising and revert back to traditional methods of fundraising? Why did you decide to do a crowd-funding campaign in 2012? We quickly responded to DACA, the new policy and we adjusted the strategy as necessary. Your strategies? What were your results?

California 28

California Social Media Strategy Video 28

Association Subculture

SEPTEMBER 8, 2011

What if it wasnt vision "and then" membership "and then" programs" and then "newsletter" but was vision "therefore" ???? Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. social media. (3). strategy. (5). ► 2012. (23). therefore" ???

Association Management 100

Association Management United States Innovation Conference 100

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. ► 2012. (18). Using Social Media to Recruit Staff. Quick clicks: July 26, 2012. Cost of Wrong Strategy.

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Hey Tony, I think this strategy is a no-brainer. ► 2012. (18). Let"s Talk!

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. at Tuesday, July 17, 2012. ▼ 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Subculture

SEPTEMBER 7, 2011

Notice I didnt say "cram every link you can think of in your e-newsletter." Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. social media. (3). strategy. (5). ► 2012. (23). Note, I didnt say increase the frequency of your communications.

Association Management 100

Association Management Innovation United States Leadership 100

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4).

Content 40

Content Marketing Price Survey 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Marketing 40

Marketing Price Survey Analysis 40

Beth Kanter

JUNE 4, 2012

The good news is this is completely avoidable in the Age of Social Media. Over the last six years since our founding, MomsRising has worked with hundreds of bloggers and has learned how to strategically use social media to ensure that key audiences don’t miss compelling posts. This proved to be fruitful.

Social Media 28

Social Media Sample Houston Project 28

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Price 40

Price Marketing Cost Survey 40

The Hourglass Blog

OCTOBER 24, 2011

At the end of it, we made the following commitment: Each of us will commit to a specific objective in our own organization that increases our use of co-creation or participatory decision-making in program development of strategy setting. Social Media. ► 2012. (1). We will then: 1. Then, a month went by. Innovation.

Innovation 40

Innovation millennials Project Conference 40

GlowGlobally

JANUARY 31, 2014

With more associations starting to focus their efforts on global growth – or continuing to profit from on-going global expansion – and designing strategies that will help them achieve maximum market penetration, they come to realize they really need more knowledge of what their diverse professional communities need from them.

Member Engagement 60

Member Engagement Products America Marketing 60

Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S. How will the content be communicated?

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 million meetings were held in the U.S. How will the content be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

SCD Group

OCTOBER 4, 2012

Thursday, October 4, 2012. Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? I didn’t have a problem with these strategies. Top 5 Roadblocks to Association Content (Marketing) Strategy. Have your strategies changed?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Many associations operate under the strategy that more members is good.

System 40

System Social Media Content Cost 40