SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. I've written a blog providing insight (from our end) on the topic as well. These videos are then posted on our blog to allow attendees to get a bit more info on the session and show those who aren't in attendance what they're missing.

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Video Examples Sample Recruiting 40

Mizz Information

JULY 19, 2013

And of course, each year I read the report from the social media/community management lens. Each year, Marketing General puts out a Membership Marketing Benchmarking Report.

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Social Media Marketing Recruiting Recruitment 40

Beth Kanter

APRIL 8, 2014

This guest post from Marika Lynch shares some of the most recent lessons learned about Giving Days and was also published on the Knight Foundation blog. What’s the best way to recruit and train volunteers on a Giving Day? After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for

Tips 28

Tips Wichita Case Study Kansas 28

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. Here is an easy to use marketing template to put together a membership recruitment plan for your organization. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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Marketing Sample Recruiting Recruitment 40

Association Adviser

JANUARY 21, 2014

In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” ” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner.

North Carolina 60

North Carolina Tools Analysis United States 60

Beth Kanter

NOVEMBER 29, 2012

Read Sector Blogs That Cover Data: If you want to stay current on data in the nonprofit and philanthropic sector, the best place to go is Lucy Bernholz’s Philanthropy 2173 Blog. Start with this this post about Data as a buzz word , subscribe to Lucy’s blog, and read ” Navigating the New Social Economy.”

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How To Analysis Indiana Directory 28

Membership Marketing

DECEMBER 19, 2013

Squeezed Marketing Budgets : During this past year, I have seen some rather large associations cut budgets for membership recruitment. Good analytics can tell you who the best candidates are to recruit, who are most likely to renew, and what strategy will produce the best membership ROI. Please feel free to share your thoughts.

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Marketing Sample Recruiting Recruitment 40

Aaron Wolowiec

DECEMBER 13, 2012

You must then communicate and share this content with others. Online community. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. But it’s not enough to simply create content – curated or otherwise. Otherwise, why do it? Direct mail.

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Content Newsletter Social Media Case Study 100

Membership Marketing

JULY 12, 2013

In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts. The same idea applies to membership recruitment. And that is down from 20% who said that they did so last year.

Marketing 40

Marketing How To Sample Discount 40

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Listen to any feedback your communications staff have about what you tweet. If you blog, then link to that and update regularly.

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Social Media Case Study Recruiting Recruitment 28

Spark Consulting

APRIL 21, 2015

While you’re in transition, test procedures, technology, communications channels, etc., You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. You can ask people to rate an article or comment on a blog post.

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