Associations Now

JULY 28, 2017

Recruiting beta testers can help identify trouble spots, so long as you have enough testers—and offer them a few shiny incentives. That’s a lesson that CompTIA, an association of information technology professionals, has learned through its exam development process.

Certificate 45

Certificate Discount Price Recruiting 45

Association Adviser

JANUARY 21, 2014

In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” Companies are turning to sales prediction analytic solutions that provide an enterprise-wide data flow intelligence into the forecasting process.”

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North Carolina Tools Analysis United States 60

Beth Kanter

APRIL 8, 2014

Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices in planning and implementing Giving Days. What’s the best way to recruit and train volunteers on a Giving Day? for five hours.

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Tips Wichita Case Study Kansas 28

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? August 2013 was its 29th consecutive month of membership growth. All of these have been major drivers of improved recruitment and retention in the past few years. So, what’s in the water at ACA?

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Survey Price Recruiting Recruitment 40

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. Here is an easy to use marketing template to put together a membership recruitment plan for your organization. Some groups do this very well, so this may be a simplistic resolution for you.

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Marketing Sample Recruiting Recruitment 40

Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. “We no longer look at the number of members as our key demographic,” related Greg Balko , CEO, Society for the Advancement of Material and Process Engineers (SAMPE). ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out.

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Georgia America Maryland Resources 60

Association Adviser

JUNE 18, 2013

Your association can afford to continue publishing and expanding its magazine, plus other communications and events. It is work to find leads, nurture them and close the sale, a process that sometimes takes months or years. Those transactions fulfill advertisers’ return on investing in your magazine. Advertisers renew their ad(s).

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Directory Revenue Social Media Cost 60

Aaron Wolowiec

DECEMBER 13, 2012

You must then communicate and share this content with others. Online community. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. But it’s not enough to simply create content – curated or otherwise. Otherwise, why do it? Direct mail.

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Content Newsletter Social Media Case Study 100

Associations Now

SEPTEMBER 24, 2014

” NAADAC’s major symptom circa April 2013 was declining membership, Storie says. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. NAADAC replaced several paper-driven processes with online processes, tied directly into its AMS.

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Spark Consulting

APRIL 21, 2015

While you’re in transition, test procedures, technology, communications channels, etc., The 2013 Volunteer Canada Volunteer Recognition Study showed that for 80% of volunteers, the most effective recognition was hearing about how their work has made a difference. Doing this trumps any “gift.” So how do you make the transition?

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millennials Committee Project Recruiting 150