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A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. With growth came the ability to develop content, and thus member benefits.

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Association Evolution: What Association Leaders are Thinking About for 2013 and Beyond

Portage Group

Well, it''s 2013 and we''re still here. So, to kick off 2013 on the ARC blog, I thought I''d share four (just four!) Increasingly, associations are shifting towrad becoming ''librarians'' of content within their areas of expertise and providing access to this library as a member benefit.

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Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Association Briefings

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

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2013 Membership Marketing Observations

Membership Marketing

Membership organizations are using Google Search and Content, Facebook and LinkedIn ads, Google Remarketing, and web ads to initiate a dialogue with a prospective member by gaining an email opt-in request to start and relationship with the organization. What have you observed in your 2013 membership marketing experiences?

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I Wasn’t Kidding, LinkedIn is Moving Fast

YourMembership

At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth. Meier added that LinkedIn “has a very engaged group of users and they have recruiters coming to the site to find people for their job openings. That attracts more users, which attracts more recruiters. It’s a virtuous cycle.”.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership

We offered hundreds of content pieces, including e-Books, whitepapers, articles, tools and templates to any association professional free of charge for them to use. Video is only second to face-to-face interaction as a tool to humanize your brand and content. In 2014 the emphasis turned to video and webinars. CAE Webinar Series.