2013 Marketing Organization Social Media 
Reid All About it
JANUARY 25, 2013
She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.
Reid All About it
MARCH 15, 2013
Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Use your social media powers for good! But, no worries. Happy Friday!
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Reid All About it
FEBRUARY 15, 2013
Everyone (well, most everyone) knows the benefits of content marketing. But you can’t just say to your staff, “Yeah, good idea, start doing social media.” How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes.
Reid All About it
FEBRUARY 21, 2013
Even better, the nonprofit partner for the evening was one of my favorite organizations: the Food Bank of Central and Eastern North Carolina. In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. Tagged: Content Marketing. The power of Twitter!
Reid All About it
FEBRUARY 8, 2013
Do you have a person in mind when you write marketing or social media copy? Mary gives her take on Lance Armstrong, the reign of omerta in the professional cycling world and how it all relates to our organizations. It’s a fascinating read that might make you think differently about cycling and your organization.
Reid All About it
MARCH 1, 2013
By wisely leveraging technology, your organization can go so much further than you can imagine. Tagged: Community , Web and Social Media. One of my favorite posts this week is by Kivi Leroux Miller, a nonprofit communications consultant, author and trainer, who also happens to be a North Carolina gal. She writes: . “As
Reid All About it
APRIL 19, 2013
Maggie McGary is exasperated with the disconnect she witnessed during social media presentations by association execs at digitalNOW. When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Why the disconnect?
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