Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Is your organization keeping up? . Tagged: Content Marketing , Twitter.

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Reid All About it

FEBRUARY 1, 2013

Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”

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Social Media Content Innovation Leadership 150

Reid All About it

APRIL 19, 2013

Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. Content marketing is about delivering value before the sale. Why the disconnect?

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Boston Raleigh Maryland Content 150

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? Mary gives her take on Lance Armstrong, the reign of omerta in the professional cycling world and how it all relates to our organizations. It’s a fascinating read that might make you think differently about cycling and your organization.

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Reid All About it

MARCH 15, 2013

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.

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Eric Lanke

DECEMBER 30, 2013

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012.

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Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. A final and full printed report has also just been mailed to all of those organizations who participated in this year’s research. 2013 Benchmarking Survey' For more information, contact Tony at Tony@MarketingGeneral.com.

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Membership Marketing

JANUARY 14, 2013

The questionnaire is now live for the 2013 Membership Marketing Benchmarking Report. However, if you are not on the Marketing General Incorporated email list, you can use this link to fill out the survey. Last year over 700 membership organizations took part in this research. It is that time of year again.

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Reid All About it

MARCH 7, 2013

He says, “If we want to cultivate relationships that invest people in our community, cause, or organization, we must remain curious about them: how might what I’m learning about you now alter my next interaction with you?” Tagged: Association , Content Marketing , Marketing , Web and Social Media , Website , Writing & Blogging.

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Social Media Colorado Content Marketing 150

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

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Marketing Pennsylvania Social Media Content 184

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Location: Denver CO.

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Newsletter Certificate Denver Case Study 266

Association Adviser

APRIL 16, 2013

How is your organization leveraging the under-30 crowd’s belief in peer-to-peer sharing and strong community? Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? May 29-31, 2013. June 4-5, 2013.

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Georgia Directory Newsletter Revenue 60

Associations Now

APRIL 24, 2014

percent for organizations with more aggressive, growth-oriented strategies. A third factor was discipline—whether or not the organization had a clear investment strategy and stuck to it. Anything you can do to remove emotion and market-timing tendencies from the process is likely to add value,” he said. percent to 13.5

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Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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Strategy Marketing Social Media New York 99

Reid All About it

MARCH 22, 2013

For a company like HubSpot, this is also a great marketing piece, even though they don’t say that. Every now and then, I come across a post that would make an excellent topic for discussion at work, assuming you work at an organization that serves members or customers. Let’s Talk About It.

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SCD Group

JANUARY 5, 2014

Based on a review of reader numbers, here are my top 13 association blogs of 2013. As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing. So, starting in 2013, my intention is to post only three times a week. the top association blogs from 2013.

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Hawaii Review millennials Leadership 40

Associations Now

APRIL 14, 2014

According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. As far as volume, most organizations posted on Facebook once a day, on average, and sent four or five tweets.

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Email Marketing Social Media Revenue Marketing 40

Associations Now

MARCH 26, 2014

60 % At least six in 10 organizations from nearly every subcategory of nonprofits—from education to health to professional societies—reported an increase in fundraising in 2013, according to the Nonprofit Research Collaborative’s Year-End 2013 Fundraising Survey. Fundraising was up across the board in 2013 in the U.S.

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Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. After a drop in 2010, 52 percent of associations saw an increase in membership in 2013.

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Jamie Notter

DECEMBER 26, 2013

Of course in the later months, I put in place some automated marketing, so it is hard to compare. This one was also a bit of a rant that struck a nerve, and the fact that I get up in the face of “brand” also accounts for the attention (marketing people get a little touchy when you challenge “brand”).

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Newsletter Review Course Strategy 70

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there’s potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework. But let’s be clear: It’s not a perfect model.

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Marketing Revenue FAQ Review 67

Associations Now

DECEMBER 24, 2013

No one trend truly defined 2013 in technology, but that just means the year was even busier than usual on the tech front. Twelve months ago, I called 2012 “the cloud’s year,” and it was a pretty good year for cloud computing in 2013, too. Read on for some of the year’s defining story lines.

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Higher Logic

JANUARY 27, 2020

Because online communities can transform any organization , you’ll see a range of industries. Because real change can start at any level of an organization, you’ll see a range of titles. Join her to learn more about community strategy and get advice on how your organization can better use community. Follow Shana on LinkedIn.

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Software Industry Strategy Social Media 317

Membership Marketing

JULY 26, 2013

Here are some key statistics from one for-profit organization that focuses on membership, Costco. million new members joined Costco during the first two quarters of fiscal 2013. Market Size – One advantage that Costco has over most membership organizations is the enormous market potential that they enjoy.

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Marketing Atlanta Price Maine 40

Associations Now

FEBRUARY 25, 2020

Also: Make a splash with a viral marketing campaign. AI, which uses machine learning techniques for streamlining the operations and enhancing programs at the nonprofits, has acted as a catalyst in transforming many organizations,” Jordan says. A Tasty Lesson in Viral Marketing. Want to make noise in marketing?

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Social Media Team Examples Project 111

Mariner Management

MARCH 2, 2021

National Volunteer Week is April 18-24, 2021 and this past year certainly warrants a huge recognition of the tireless work our volunteers have done to keep our organizations thriving. 2013) points out key elements every successful volunteer management program should include. These are bit old, but their tips are timeless ….

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Social Media Tips Resources Marketing 62

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). John Haydon offers great tips for prepping your organization's Facebook Page to take advantage of Graph Search. Want to make real progress in 2013? Big list this week.

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Social Media Review Innovation Survey 150

Associations Now

APRIL 3, 2014

For many organizations, membership is looking pretty solid these days, thanks to all the new faces. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. Also: the consistent craft that drives innovation.

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Velvet Chainsaw

MARCH 28, 2013

Recently I participated in the Convention Sales Professional International’ s Annual Conference “Tool Box For Success 2013.” Convention centers are adding unusual meeting space for niche markets. Related Stories Five Symptoms That Your Expo Is About To Fail As A Conference Organizer Do You Have Delusional Data Hubris?

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Conference Innovation Technology Tools 40

Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

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Tips Revenue Marketing Content 28

Associations Now

DECEMBER 4, 2015

And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week. a significant stock market correction. Also related to the security front is physical security.

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Organization Analysis Education Industry 40

Potomac Core

MARCH 4, 2019

Organizations recognizing this shift are transforming from yesterday’s Associations to Tomorrow’s Associations. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. See their organizations as the front line and last line of defense for an Industry.

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Industry Team Products Report 144

Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. That’s where influencer marketing comes into play. Influencer marketing, as a result, helps them pay the bills.

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Marketing Newsletter Video Cost 40

Mizz Information

JANUARY 4, 2014

At any rate, I figured, what with the focus on visuals being such a big deal in both social media and content marketing, it would be cute to do this post in infographic form. Harder still to believe that before Mizz Information, I was already blogging for five years.that''s a LOT of TMI and time spent writing stuff that not many people read.

Social Media 40

Social Media Course Content Marketing 40

Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. Marketing Channels' What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruiting 40

Membership Marketing

OCTOBER 8, 2013

What he found was that “1 out of 3 slightly acted in a manner consistent with organizations that profess to be about ‘community.’ Fortunately, discontinuing communications are not how all membership organizations operate. A member may be dissatisfied or lose touch with the organization. But since then? Acknowledge.

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Marketing Tools Resources Communications 40

Membership Marketing

SEPTEMBER 13, 2013

Membership Success for 2014 is designed to help even the most experienced membership professional to diagnose and find solutions for the pressing challenges facing their organization today. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan. Topics include how to: 1.

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Chicago Marketing DC Washington 40