Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points. They over think their plans.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. 4) Can Your Conference Really be Personalized?

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Eric Lanke

MAY 27, 2013

Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." He writes about the non-profit sector, and usually social service organizations, but so many of his perspectives are directly applicable to the association world. This is a great example. Program growth.

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YourMembership

AUGUST 21, 2014

We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. The CAE approved Thought Leadership Series has grown in popularity each month since we launched in November 2013. CAE Webinar Series. CAE 
and Peter Houstle.

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YourMembership

MAY 22, 2014

The group attending the webinar consisted of 34 percent executive level leaders, and 66 percent department managers within their organizations. More than 40 percent of association professionals indicated that identifying, recruiting, and retaining qualified personnel as an issue most likely to affect their members in 2014.

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Nimble AMS

JANUARY 26, 2022

When we started Nimble AMS 10 years ago, w e looked at ways to change the industry, to disrupt the status quo of the association management software (AMS) space and help organizations rethink what an AMS actually is. Little did we know, it would literally bring tears of joy to the accounting dept at the organization.? .

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Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

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Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

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Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Podcasting is a great branded content technique for organizations of all sizes.

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Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

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Associations Now

JULY 24, 2013

But how do those different types of dues cycles relate to member recruitment and renewal? Marketing General, Inc., Marketing General, Inc., Benchmarking in Association Management: Membership & Components Policies and Procedures , ASAE, 2012. • “ 2013 Membership Marketing Benchmarking Report ,” Marketing General, Inc.

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Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. Talent is a key ingredient to any organization’s well-being. This includes social media recruiting. Just ask management consultant John Spence. “The

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Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. “All In” was a marketing push last summer to encourage more credit unions to enroll at least one staff professional on each council. What do people care about most? Themselves.

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Associations Now

DECEMBER 6, 2013

— Tammi Tatro (@TammiTatro) December 6, 2013. Twofold track: The smarts invested in your brand-marketing strategy translate when looking to improve the employee experience, writes CMS Wire’s Marissa Peacock. — Maddie Grant (@maddiegrant) December 6, 2013. The same concepts, Peacock writes, apply to your employees.

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Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would organize the necessary conference calls and meetings. Thank you!

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Associations Now

OCTOBER 3, 2013

— John Segota, CAE (@JohnSegota) September 26, 2013. Writing for Association Adviser , Kelly Donovan, team leader for online marketing firm Naylor, LLC, suggests 10 ways that associations can use Instagram to improve member communications. ChatterBachs) September 13, 2013. How do you use Instagram? Tell us in the comments.

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Associations Now

MARCH 27, 2013

The needs of an organization or employer often come into play in the decision to join, which means an association must appeal to a variety of possible member motivations all at once. One might be most interested in education opportunities for the organization’s staff, while another might want to support industry lobbying. .

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SCD Group

OCTOBER 30, 2012

One way to celebrate Halloween and recruit younger members may be to combine it with a cause marketing effort and/or fund-raising for a local or national cause. (By By the way, Millennials love cause campaigns and would flock to your organization if you let them.) Fund-raiser / Cause Marketing effort. Great stuff.

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Associations Now

MARCH 12, 2015

The partnership is an example of how organizations can capitalize on pop culture to promote their mission or cause, not unlike how associations have taken advantage of films and award shows to advance their work. Capitalizing on a viral Instagram account is not a bad idea considering the visual platform’s rising popularity.

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Associations Now

SEPTEMBER 3, 2014

Even if your association is growing, the churn of recruitment and lapsed members means you likely have more past members than active ones. In the past, Whorton has taught association pros about this dynamic in educational courses on marketing for associations. What should your relationship be with them? ” Indeed it does.

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Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. Ironically, while the tough economy has caused many companies to stop reimbursing employees for their association dues, it has created a job market in which employees are taking charge of their own career advancement. How much has your membership grown during the past 3 years?

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Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. We believe peer-peer outreach is good for recruitment, but not for retention. “The organization and the community each have certain goals.

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Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

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Associations Now

AUGUST 31, 2016

Enter The Graphene Council , an organization founded by Terrance Barkan, CAE, nearly three years ago to serve researchers and entrepreneurs in the emerging nanotechnology field of graphene. Barkan didn’t either when he first read about it in 2013. So, do these LinkedIn methods work for more established organizations?

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Higher Logic

JANUARY 27, 2020

Because online communities can transform any organization , you’ll see a range of industries. Because real change can start at any level of an organization, you’ll see a range of titles. Join her to learn more about community strategy and get advice on how your organization can better use community. Follow Shana on LinkedIn.

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Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. By Janet Frank and Kelly Donovan.

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Beth Kanter

NOVEMBER 29, 2012

” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.” Last year, there was a panel at the NTC on Nonprofit Data Visualization and there will be many more in 2013. Has your organization from a data nerd to help you?

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SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. If we live-stream conference sessions, won’t fewer members attend out conferences?”.

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Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

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Associations Now

APRIL 2, 2014

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. For example, you might have a role called “Primary Marketing Executive” and in that role would be titles like Director of Marketing, Chief Marketing Officer, Vice President of Marketing, and so on.

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Aaron Wolowiec

DECEMBER 13, 2012

Organizing it around a specific theme. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

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SCD Group

APRIL 28, 2013

While not a true cause marketing campaign, it is a mix of web/social media/print/TV, and more. Cause marketing represents a great program opportunity for trade associations and professional societies. but, for a multitude of reasons many organizations have not dipped their toes into the cause marketing realm.

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Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. ” The fax is back.

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Association Adviser

APRIL 16, 2013

Dues-based organizations of all shapes and sizes are wrestling with ways to stay relevant and competitive in a world where potential members put you through the wringer before they’ll commit to joining (and staying onboard). “It’s all about building personal relationships and cross-marketing our networks and expertise,” he said.

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Associations Now

JULY 22, 2015

” is a question every association aims to answer while recruiting and engaging members. All that while not abandoning SCTE’s history in serving the cable industry’s technical professionals, says Bill Schankel, MBA, CAE, vice president of marketing. Recruiting them took on a new style, as well.

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Associations Now

OCTOBER 16, 2014

It’s a different kind of membership organization, but there are a few lessons for associations in how the Peace Corps realized a 70 percent increase in the number of applications it received this year compared with 2013. Give potential members several ways to get in contact with the organization, Wood said.

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Associations Live

FEBRUARY 4, 2014

Communications Networking Group Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Use Google tools: Google + , Google Reviews, Google Authorship , etc. Positive pay service - helps protect organization from fraud. From 990 changes in 2013. Third party planners save (vendors) clients time! They exist to help you.

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