Aaron Wolowiec

DECEMBER 21, 2012

16, 2013 – Did another year just pass us by? – ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” Various thought leaders, from a wide variety of perspectives, have been assembled to share tangible strategies for dealing with this new environment.

Member Engagement 100

Member Engagement Education Strategy Revenue 100

Association Adviser

APRIL 16, 2013

How is your organization leveraging the under-30 crowd’s belief in peer-to-peer sharing and strong community? Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Revenue 60

Associations Now

APRIL 24, 2014

percent for organizations with more aggressive, growth-oriented strategies. A third factor was discipline—whether or not the organization had a clear investment strategy and stuck to it. Anything you can do to remove emotion and market-timing tendencies from the process is likely to add value,” he said.

Marketing 40

Marketing Survey Process Examples 40

Jamie Notter

DECEMBER 26, 2013

Of course in the later months, I put in place some automated marketing, so it is hard to compare. The Connection Between Strategy and Operations. Interestingly, it’s a follow-up post to one I wrote about “ transient strategy ,” and I thought the first post was better! An Open Letter to Human Resources.

Newsletter 70

Newsletter Review Course Strategy 70

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. After a drop in 2010, 52 percent of associations saw an increase in membership in 2013.

Report 40

Report Survey Member Engagement Member Research 40

Potomac Core

MARCH 4, 2019

Organizations recognizing this shift are transforming from yesterday’s Associations to Tomorrow’s Associations. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. See their organizations as the front line and last line of defense for an Industry.

Industry 144

Industry Team Products Report 144

GlowGlobally

APRIL 29, 2014

The time has come for associations to catch up to the realities of today’s consumer habits and reconsider how and why people around the world engage with organizations they feel deliver value. Learn and compare how 6,000 members and customers from other associations perceive value from the MCI Global Satisfaction Index conducted in 2013.

Chicago 60

Chicago Strategy Case Study Survey 60

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there’s potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework. But let’s be clear: It’s not a perfect model.

Marketing 49

Marketing Revenue FAQ Review 49

Associations Now

MARCH 5, 2015

Responses from the more than 360 surveyed nonprofits also illustrated that voluntary employee turnover rates increased last year compared to 2013 and 2012, which indicates greater confidence in the job market. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Associations Now

DECEMBER 4, 2015

And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc.,

Organization 40

Organization Analysis Education Industry 40

Membership Marketing

OCTOBER 2, 2013

According to the 2013 Membership Marketing Benchmarking Report , 52% of associations offer a Student membership category. However, in speaking with membership professionals, it is not always clear that there is a defined strategy for what a Student membership is attempting to accomplish. If you build it, they will not come.

Strategy 40

Strategy Examples Marketing Communications 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. Marketing Channels' What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruiting 40

Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

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Tips Revenue Marketing Content 28

Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. Check out some tips for trying out the strategy for your association. That’s where influencer marketing comes into play.

Marketing 40

Marketing Newsletter Video Cost 40

Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. Member questions about dues raises were addressed. He’s now in remission.

Strategy 43

Strategy District of Columbia DC Price 43

SCD Group

OCTOBER 28, 2013

Tactics for encouraging change in an organization. By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. The Marketing General Inc.

Marketing 40

Marketing Cleveland Content Communications 40

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth.

Recruiting 150

Recruiting Recruitment Revenue Industry 150

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. — Silverbear (@SilverbearLtd) September 20, 2013. Content marketing, huh? — Capterra Member Mgmt (@CapterraMemMgmt) September 20, 2013.

Social Media 40

Social Media Content Marketing Newsletter 40

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points. They over think their plans.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Online video is a hot commodity among many organizations.

Video 40

Video Report Marketing Email Marketing 40

.orgSource

FEBRUARY 21, 2023

When you are considering an update, it’s also a good time to take the temperature of trust in your organization. The objective is to arrive at actionable strategies for strengthening those relationships. If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace.

Revenue 88

Revenue Guidelines Review Education 88

Aaron Wolowiec

MARCH 4, 2014

Likewise, many of the ideas garnered at this conference can be immediately tweaked and applied to your own organization. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. Scott Oser, president, Scott Oser Associates.

Michigan 100

Michigan Social Media Innovation Revenue 100

Blue Sky eLearn

JULY 31, 2018

Since 2013, enrollment has decreased by 3% every year in higher education institutions across the board. labor force and those on the upper end of this generational spectrum are beginning to take on leadership roles within their respective organizations. From College Decline. Millennials make up the largest majority in the U.S.

millennials 174

millennials Certificate Education Technology 174

WBT Systems

FEBRUARY 13, 2018

Good things happen when an organization adopts a culture of learning. Patreon, founded in 2013, is already valued at $450 million. The numbers are in favor of organizations with a strong learning culture, according to HR research firm Bersin by Deloitte : 37 percent greater employee productivity. Embed learning into strategy.

How To 155

How To LMS Learning Management System Course 155

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. Fast Company’s Innovation Uncensored Conference 2013.

millennials 40

millennials Conference Strategy Social Media 40

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete.

Nashville 100

Nashville Analysis Review Communications 100

Associations Now

APRIL 17, 2014

Before that, the most people to join the organization in one month was 717, in April 2013. Benefits are nice to have, but they’re not why people join an organization. ICF is also putting more emphasis on getting their local chapters the right tools to successfully push the message of the international organization.

Strategy 40

Strategy Analysis Certificate Tools 40

Associations Now

MAY 3, 2017

Some organizations said the 2016 election had a negative impact on receipts. The survey results are based on responses from representatives of 941 organizations. Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013.

Report 55

Report Survey Strategy Communications 55

Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog.

Content 28

Content Strategy Social Media Tools 28

Aaron Wolowiec

JUNE 25, 2013

And thus the exciting firsts of ORGPRO 2013 , which will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center. And the same goes for attending the 2013 ASAE Annual Meeting and Exposition , which will be held from Aug. 6 at the Georgia World Congress Center in Atlanta.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Beth Kanter

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Social media marketing expert Danny Brown.

Content 28

Content Strategy Social Media Sample 28

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. Think of branded content as a marketing technique that focuses on creating content that is linked to a brand, not a product or service. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

Beth Kanter

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Digital Sherpa ).

Video 28

Video Communications Strategy Case Study 28

Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. Oh, and helps organizations adapt and change. Communities are agents of change that can deliver on some of the most intractable challenges organizations face while at the same time empowering individuals. Advanced Strategies Enable Success.

Report 90

Report Social Media Leadership Innovation 90

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. This is a great tool to help them do just that, thanks for sharing it! ” – John Kenyon, 2013. Photo by Gary Clark. Great idea!

Strategy 28

Strategy Content Tools Newsletter 28

GlowGlobally

JULY 3, 2013

Many US-headquartered associations have increasing ambitions to grow globally but are not clear what products or programs resonate in markets outside the US, or how their international community views the association’s value proposition. Expanding and Managing Emerging Markets through Components. Other Sessions of Note.

Products 60

Products Analysis Marketing Education 60