Spark Consulting

MARCH 4, 2015

If you’ve missed the previous sessions Peggy Hoffman and I have given on our eponymous August 2013 whitepaper , you can catch us at ASAE later this month. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. This will be our first in-person presentation on it.

California 150

California Case Study Member Engagement Review 150

Associations Now

OCTOBER 3, 2013

10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. — John Segota, CAE (@JohnSegota) September 26, 2013. ChatterBachs) September 13, 2013. Don’t hire someone because you have to fill a position; hire them because they are a good fit for your organization.

Social Media 40

Social Media Communications How To Video 40

Associations Now

DECEMBER 4, 2015

And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week. a significant stock market correction. Also related to the security front is physical security.

Organization 40

Organization Analysis Education Industry 40

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Online video is a hot commodity among many organizations.

Video 40

Video Report Marketing Email Marketing 40

Ngage Management

APRIL 5, 2023

While not immediately recognizable to some, the concept of association management is familiar to the world of professional societies, trade groups, not-for-profits and philanthropic organizations. In four short years, Ngage became Michigan's largest association management company. Learning opportunities abound!

Michigan 52

Michigan Team Innovation Project 52

SCD Group

OCTOBER 28, 2013

Tactics for encouraging change in an organization. By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. The Marketing General Inc.

Marketing 40

Marketing Cleveland Content Communications 40

Membership Marketing

SEPTEMBER 13, 2013

Membership Success for 2014 is designed to help even the most experienced membership professional to diagnose and find solutions for the pressing challenges facing their organization today. Establish and Communicate Membership Value. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan.

Chicago 40

Chicago Marketing DC Washington 40

Membership Marketing

OCTOBER 8, 2013

What he found was that “1 out of 3 slightly acted in a manner consistent with organizations that profess to be about ‘community.’ Fortunately, discontinuing communications are not how all membership organizations operate. A member may be dissatisfied or lose touch with the organization. But since then? Acknowledge.

Marketing 40

Marketing Tools Resources Communications 40

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. — Silverbear (@SilverbearLtd) September 20, 2013.

Social Media 40

Social Media Content Marketing Newsletter 40

Aaron Wolowiec

SEPTEMBER 2, 2014

Here you can easily replace the word “companies” with any functional area or department within your organization. 82% of Fortune 500 CEOs feel their organization did an effective job of strategic planning. Only 14% of the same CEOs indicated their organization did an effective job of implementing the strategy.”

Nashville 100

Nashville Analysis Review Communications 100

Association Success

JULY 9, 2018

The organization was founded in 1950 and nothing about the brand had changed since then. Our branding had to communicate a new message to a younger generation, but also validate Gen X, Baby Boomers and older generations who have been part of SWE for so long. The hurdle is getting the organization to see change as positive, not scary.

millennials 116

millennials Process Leadership Revenue 116

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points. They over think their plans.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Associations Now

AUGUST 11, 2017

Cities that are home to a bevy of tech companies are generally keen to invest in their communications infrastructure. Cities with a burgeoning tech scene usually want to help it expand, and organizations sprout up to help promote the city to tech workers and entrepreneurs. Great local keynote speakers.

San Francisco 81

San Francisco Indianapolis Indiana Seattle 81

Eric Lanke

MAY 27, 2013

Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." He writes about the non-profit sector, and usually social service organizations, but so many of his perspectives are directly applicable to the association world. This is a great example. Program growth.

Leadership 100

Leadership Price Recruiting Recruitment 100

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Eric Lanke

MAY 13, 2013

In that construction, it is your organization that is running from one crisis to another, and your members who are growing fatigued with your promises that go nowhere, and who are figuring out how to get by without you. . + + + Do you like the things I say on this blog? So much for my political opinions.

Washington 100

Washington Member Engagement Revenue Conference 100

Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Your association has some quality products--networking, market intelligence, professional education, etc.--and

Newsletter 100

Newsletter Products Price Resources 100

Eric Lanke

MAY 20, 2013

They''re volunteers, they''re a committee, they don''t have the professional expertise--we know the dangers of turning the management of any organization over to such a group, however well-intentioned they may be. Are you attending the 2013 ASAE Marketing, Membership and Communications Conference?

Committee 100

Committee Leadership Conference Member Engagement 100

Beth Kanter

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. In fact, 80% of respondents said video is important to their organization today, 91% believe video will become more important in the next 3 years, and. Experian Digital Marketing Report ).

Video 28

Video Communications Strategy Case Study 28

Associations Now

MAY 3, 2017

Some organizations said the 2016 election had a negative impact on receipts. The survey results are based on responses from representatives of 941 organizations. Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013.

Report 55

Report Survey Strategy Communications 55

Association Adviser

FEBRUARY 27, 2019

I knew I could do practice management for other types of physicians, too, and because I had reached a glass ceiling within the Baxter organization, struck out on my own at 28 years old. Our business grew organically through client referrals — all of our clients have come to us through referrals! — Ninety-three percent responded.

Association Management 83

Association Management Education Price Team 83

Expo Logic

FEBRUARY 28, 2020

Core-apps offer Beacon Solutions (alerting and event analytics) to event organizers including real-time ?oor In October of 2013 we deployed a similar technology with our partner Birdzi. At IAEE Expo Expo in December 2013 we again deployed the technology and showed the floor traffic real-time with a big screen in our booth.

Technology 36

Technology Innovation Products Software 36

Eric Lanke

JUNE 24, 2013

I was talking about some comments offered in the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. What barriers would stand between the idea and the successful completion of the project? Department heads?

Member Engagement 100

Member Engagement Resources Proposal Project 100

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. You may think that these cases are irrelevant.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Eric Lanke

AUGUST 26, 2013

image source WSAE has invited me to lead a peer-to-peer discussion on Membership Engagement on September 4, 2013. If the roles aren''t clearly understood, there may be some questions about the use of such a communication channel and the perceived priority that such comments would be given. Go here for more information and to register.

Member Engagement 100

Member Engagement Committee Communications Conference 100

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Responsive Design. Mobile Payment Systems.

Social Media 100

Social Media Survey Video Technology 100

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community.

Communications 60

Communications Technology Tools Marketing 60

Associations Now

AUGUST 25, 2015

The machine-to-machine communications organization is only two years old, but it’s name already was starting to feel outdated as the “Internet of Yhings” became the buzzy term of choice to describe the space. Rather than fight it, the council found room to use both terms in its name.

Maine 40

Maine Industry Communications Marketing 40

Associations Now

JUNE 4, 2013

Modern brands must be human, trustworthy, and likeable, says Rohit Bhargava, opening keynoter at ASAE’s 2013 Marketing, Membership & Communications Conference. But being likeable is becoming more and more important to organizations and brands. We do business and build relationships with people we like.

Communications 40

Communications Member Experience Conference Marketing 40

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

Social Media 60

Social Media Sample New York City Revenue 60

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? As our MCI teams work with multiple associations’ professional communities across 55 cities, in 28 countries and 6 continents, we hear a variety of perceptions and opinions.

Member Engagement 60

Member Engagement Products America Marketing 60

GlowGlobally

JULY 3, 2013

Many US-headquartered associations have increasing ambitions to grow globally but are not clear what products or programs resonate in markets outside the US, or how their international community views the association’s value proposition. Expanding and Managing Emerging Markets through Components. Other Sessions of Note.

Products 60

Products Analysis Marketing Education 60

Associations Now

OCTOBER 9, 2013

54 % The percentage of Americans who purchased charity-backed products in 2013. October is Breast Cancer Awareness Month, and thanks to a bevy of corporations and other organizations that have joined the cause, consumers find themselves awash in pink charity-linked products. CONSUMER COMMUNICATION. Seeing pink?

Products 40

Products Social Media Communications Survey 40

Associations Now

MAY 30, 2013

Events offer a bigger picture of your organization. And value and public presentation (especially at events) can have big impact on an organization. And value and public presentation (especially at events) can have big impact on an organization. — The Peregrine Agency (@PeregrineAgency) May 30, 2013.

Social Media 40

Social Media Video Team Marketing 40

Associations Now

OCTOBER 9, 2013

But it has real value for associations and organizations looking to enhance their images. — John Segota, CAE (@JohnSegota) October 4, 2013. Follow and listen: Twitter has established itself as a great tool for communication and outreach. Is your organization one-dimensional in its use of Twitter? Tweet It Up.

Social Media 40

Social Media Tips Leadership Tools 40

Beth Kanter

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Marketing 28

Marketing Social Media millennials Video 28

SCD Group

MARCH 12, 2014

I met Adam when he attended my generational differences and social marketing sessions at the 2013 Syngenta Business Institute. To address this issue in a timely manager, MiGCSA organized and held a Google+ Video Cha t featuring a turf expert from Michigan State University and five golf course superintendents with the issue.

Video 40

Video Michigan Chicago Course 40