Remove 2013 Remove Marketing Remove Organization Remove Technology
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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

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Reads of the Week: March 1, 2013

Reid All About it

Kivi goes on to say, “If your choice is between more staff and this kind of technology, seriously think about the technology over the additional staff.” By wisely leveraging technology, your organization can go so much further than you can imagine. Read her post to find out how. The survey takes five to ten minutes.

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Reads of the Week: February 15, 2013

Reid All About it

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? New technology is coming. He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Is your organization keeping up? .

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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184
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Reads of the Week: February 22, 2013

Reid All About it

Even better, the nonprofit partner for the evening was one of my favorite organizations: the Food Bank of Central and Eastern North Carolina. In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. Tagged: Content Marketing. Give it a try!

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Reads of the Week: March 15, 2013

Reid All About it

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.

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Reads of the Week: February 8, 2013

Reid All About it

Do you have a person in mind when you write marketing or social media copy? Mary gives her take on Lance Armstrong, the reign of omerta in the professional cycling world and how it all relates to our organizations. It’s a fascinating read that might make you think differently about cycling and your organization. Ok, maybe me.