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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. I’ve learned the same by talking to association CEOs about their use of social media.

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Reads of the Week: March 1, 2013

Reid All About it

By wisely leveraging technology, your organization can go so much further than you can imagine. Tagged: Community , Web and Social Media. One of my favorite posts this week is by Kivi Leroux Miller, a nonprofit communications consultant, author and trainer, who also happens to be a North Carolina gal. She writes: . “As

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Social Media Roundup: Social Highlights from Springtime Expo 2013

Associations Now

Jim Ziolkowski, founder of buildOn, delivered a rousing speech on replenishing education at ASAE’s Springtime Expo 2013. Also: how one exhibitor’s booth mixed fun floor activities with social media presence. Some social highlights from the show, and more, in today’s Social Media Roundup: Lessons to Learn.

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Reads of the Week: February 1, 2013

Reid All About it

He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.” And if it isn’t yet for your organization, it probably should be.” A good wake up call.

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Reads of the Week: March 15, 2013

Reid All About it

If your company or organization is just getting started with a blog, or even if you’ve had one for a while, check out this eight-point blog analysis by Daniel Burstein at Marketing Sherpa. Use your social media powers for good! Find out if a local charity needs social media ambassadors to help share their stories and news.

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Reads of the Week: March 8, 2013

Reid All About it

He says, “If we want to cultivate relationships that invest people in our community, cause, or organization, we must remain curious about them: how might what I’m learning about you now alter my next interaction with you?” Tia Fisher at Social Media Today shows you what to do if your Twitter account has been hacked.

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Reads of the Week: February 15, 2013

Reid All About it

But you can’t just say to your staff, “Yeah, good idea, start doing social media.” We’ve all seen it and many are dismissing it as creepy, unnecessary or unimportant, just as many once mistook PCs, the Web, smartphones and social networking as creepy, unnecessary or unimportant .” Is your organization keeping up? .