Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. Marketing Channels' What’s the bottom line?

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Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. 4) Can Your Conference Really be Personalized? by Jeff Hurt.

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Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations. Email Brand'

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Marketing Report Email Marketing Recruiting 28

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

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Georgia Recruiting Recruitment Louisiana 60

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Find out why greater investment in talent management could help nonprofits better achieve their missions.

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Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Every association has a story to tell. What is Branded Content?

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Associations Now

DECEMBER 6, 2013

How your brand-engagement strategy translates to your employee-satisfaction techniques. — Tammi Tatro (@TammiTatro) December 6, 2013. — Tammi Tatro (@TammiTatro) December 6, 2013. What strategies apply to both your employee and member engagement? (ht — Maddie Grant (@maddiegrant) December 6, 2013.

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Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

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North Carolina Tools Analysis United States 60

Associations Now

APRIL 18, 2014

If you’re just introducing Instagram at your meeting, or if your attendees are unfamiliar with the tool, you’ll want to keep your strategy simple at the start. Take some advice from the Association of Donor Recruitment Professionals. ADRP could potentially use them to market future meetings. Hold a Contest.

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Associations Now

MARCH 27, 2013

” Association Laboratory, a consulting firm that specializes in research and strategy, published its environmental scanning report “ Looking Forward 2013 ” [PDF] this month. I can’t just send them a marketing letter. The post When a Team Makes the Membership Decision appeared first on Associations Now.

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Associations Now

AUGUST 31, 2016

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

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Recruiting Recruitment Strategy Newsletter 64

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? August 2013 was its 29th consecutive month of membership growth. All of these have been major drivers of improved recruitment and retention in the past few years. So, what’s in the water at ACA?

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Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic. That kind of sustained engagement translates to brands, too.

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Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

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Software Industry Strategy Social Media 317

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

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Marketing Sample Recruiting Recruitment 40

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Many associations operate under the strategy that more members is good.

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Associations Now

JULY 29, 2015

The movie starring Brad Pitt, based on the 2004 book by Michael Lewis, was a hit, and “Moneyball” quickly became a metaphor for data-inclined business strategy, even if the line from on-base percentage to quarterly earnings wasn’t crystal clear. Share your thoughts and experiences in the comments.

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Marketing Milwaukee Survey Analysis 40

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

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Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. When executed well, it helps members find and vet vendors and partners.

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Associations Now

JULY 22, 2015

” is a question every association aims to answer while recruiting and engaging members. That difference was a major influence that led the Society of Cable Telecommunications Engineers to evolve its membership strategy a few years ago toward deeper engagement with top decision makers. Recruiting them took on a new style, as well.

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Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter.

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Associations Now

SEPTEMBER 12, 2013

— juliekehoe (@juliekehoe) September 12, 2013. "Rocking the Case Study" on The Non-Profit #Marketing Blog [link]. — Nathan McCavery (@nathan_mccavery) September 12, 2013. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies.

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Beth Kanter

SEPTEMBER 24, 2013

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award.

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Associations Now

SEPTEMBER 13, 2013

— Maddie Grant (@maddiegrant) September 13, 2013. — edUi conference (@eduiconf) September 13, 2013. With a GPS in everyone’s pocket, locations are influencing marketing and recruitment strategies geared to a new generation of interactive customers. ht @eduiconf ).

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