Associations Now

JULY 24, 2013

But how do those different types of dues cycles relate to member recruitment and renewal? Benchmarking in Association Management: Membership & Components Policies and Procedures , ASAE, 2012. • “ 2013 Membership Marketing Benchmarking Report ,” Marketing General, Inc. Now we have some answers. Marketing General, Inc.,

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Membership Marketing

APRIL 17, 2013

“With more than 15 years of experience developing marketing strategies to increase membership and member benefits,” Mills says, “I have the most confidence in direct mail … Direct mail provides legitimacy to our organization and its cause, and provides the vehicle for email and social media campaigns to be successful. What’s the bottom line?

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Associations Now

JULY 28, 2017

Recruiting beta testers can help identify trouble spots, so long as you have enough testers—and offer them a few shiny incentives. That’s a lesson that CompTIA, an association of information technology professionals, has learned through its exam development process.

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Beth Kanter

APRIL 8, 2014

Last year, Knight Foundation published the Giving Day Playbook , a soup-to-nuts guide to 24-hour online campaigns that community foundations are increasingly organizing to promote local philanthropy. What’s the best way to recruit and train volunteers on a Giving Day? How can you encourage donor-advised fundholders to participate?

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Associations Now

MARCH 12, 2015

The partnership is an example of how organizations can capitalize on pop culture to promote their mission or cause, not unlike how associations have taken advantage of films and award shows to advance their work. Capitalizing on a viral Instagram account is not a bad idea considering the visual platform’s rising popularity.

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Tom Morrison

DECEMBER 5, 2013

It''s December 2013 and every association is about to embark on a new year. Associations are currently experiencing one of the biggest dynamic shifts in technology and demographics ever experienced in human history. In reality, the problem is many boards are still stuck looking into the past, not the future.

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Association Adviser

SEPTEMBER 24, 2013

You don’t need a big budget and sophisticated technology to have a deep understanding of your members and the ability to provide highly personalized service. Source: Association Adviser eNews and Naylor, LLC, 2013. More than half of visitors to association websites are looking for career opportunities and resources. See Did You Know?

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Higher Logic

JANUARY 27, 2020

Because online communities can transform any organization , you’ll see a range of industries. Because real change can start at any level of an organization, you’ll see a range of titles. Join her to learn more about community strategy and get advice on how your organization can better use community. Follow Shana on LinkedIn.

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Associations Now

AUGUST 31, 2016

Enter The Graphene Council , an organization founded by Terrance Barkan, CAE, nearly three years ago to serve researchers and entrepreneurs in the emerging nanotechnology field of graphene. Barkan didn’t either when he first read about it in 2013. So, do these LinkedIn methods work for more established organizations?

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Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. By Janet Frank and Kelly Donovan.

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Beth Kanter

NOVEMBER 29, 2012

” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.” So, if you are not using data or measurement because your organization does not have someone with the skills, there are ways around this challenge!

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Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Technology cuts both ways. Regular Association Adviser readers may have noticed a plethora of instapolls about technology recently. You just have to be ready to catch the wave when the wave comes.

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Association Adviser

APRIL 16, 2013

Dues-based organizations of all shapes and sizes are wrestling with ways to stay relevant and competitive in a world where potential members put you through the wringer before they’ll commit to joining (and staying onboard). Tino Martella, Technology Association of Georgia. ” If so, you’re not alone. ” Tom Hood, MACPA. .”

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Associations Now

JULY 22, 2015

” is a question every association aims to answer while recruiting and engaging members. SCTE remains an individual membership organization—a single member’s annual dues are just $75—but it now counts 11 cable operating companies and five industry-supplier companies as members of its Corporate Alliance Partner Program.

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Associations Now

SEPTEMBER 24, 2014

“And so the structure that we used here was to make a treatment plan for our organization: We know there are things that need to be addressed, and here’s how we know them. ” NAADAC’s major symptom circa April 2013 was declining membership, Storie says. It all had to change. To name a few: Managing data better.

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Associations Live

FEBRUARY 4, 2014

Positive pay service - helps protect organization from fraud. From 990 changes in 2013. Creating Successful Awards Programs Use technology to make it personal for the winner. Use technology. Partner with a similar organization to review the nominations to decide on the winners. Get familiar with the updated form.

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Spark Consulting

APRIL 21, 2015

One of our biggest concerns with creating all these additional volunteering options and levels of engagement is that they put the burden on the staff to organize and direct. While you’re in transition, test procedures, technology, communications channels, etc., Any suggestions? Doing this trumps any “gift.”

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